Uji

Uji is a charming Japanese town located between Kyoto and Nara, uniquely blending centuries-old historical heritage, refined cultural traditions, and nature-inspired experiences. Renowned across Japan for its world-famous green tea, the town has played a pivotal role in the history of tea cultivation and production since the 12th century. The Uji matcha and sencha produced here still represent the pinnacle of Japanese tea culture, and visitors can explore numerous traditional tea houses, artisan shops, and processing workshops in the town centre. Uji's most famous attraction is the Byōdō-in Temple, built in 1053, and its iconic Phoenix Hall, which is a UNESCO World Heritage Site and also features on the Japanese 10-yen coin. The temple's gardens, reflective ponds, and the surrounding mountains create a unique harmony between the natural landscape and architectural heritage. Another significant spiritual site is the Ujigami Shrine, Japan's oldest surviving Shinto shrine, which is also protected as a World Heritage Site. Alongside these historical landmarks, Uji's atmosphere is shaped by the Uji River: riverside promenades, wooden bridges, and traditional boating experiences offer a tranquil, nature-oriented sightseeing experience. Uji's name is also closely tied to Japanese literature. One of the famous chapters of the 11th-century Tale of Genji is set here, and the town commemorates this with dedicated landmarks and thematic walking tours. The Tale of Genji Museum features modern, interactive exhibitions that showcase the aristocratic world of the Heian period and its enduring cultural influence. Sustainable tourism is a practical approach in Uji, aiming to protect cultural heritage, support local crafts, and preserve the natural environment. Visitor management at UNESCO sites is based on detailed regulations, including limited entry numbers, timed ticketing, and advance online booking systems to manage crowds and reduce the strain on heritage sites. The town encourages exploration on foot or by bicycle, with short distances making it possible to visit the main attractions without using cars. Modern rail connections make Uji easily accessible by public transport from Kyoto and Nara, reducing individual vehicle traffic. Sustainability is particularly emphasised in tea production. Local farms increasingly adopt chemical-free or low-impact cultivation methods, while processing focuses on reducing packaging and using recyclable materials. Many tea shops and visitor centres organise demonstration programmes where visitors can learn about the steps of artisanal tea processing and traditional tea ceremonies, turning tourism into a means of passing on local knowledge. Uji also engages in environmentally conscious initiatives at the municipal level. Projects for green space maintenance, riverside ecological restoration, and awareness campaigns help protect the Uji River and its wildlife. The waste collection system prioritises recycling and visitor education, supported by multilingual information boards and community campaigns. Uji's appeal as a tourist destination lies not only in its iconic landmarks and world-renowned tea. The town represents a balanced model where respect for historical heritage, preservation of local production culture, environmental protection, and experience-based, slower tourism combine to shape the visitor experience. Uji is an ideal destination for those who wish to explore Japanese culture in an authentic, immersive setting rather than as a mass experience. - editorial content -