Find your next destination - you don’t have to choose between experience and responsibility
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4 Mins
World Tourism Day - How Data-Driven Sustainability is Transforming Global Travel 2026 September 27 27 September marks World Tourism Day, a date that focuses not just on celebration but on addressing the sector's most pressing challenges. The global appetite for travel is greater than ever, yet resources are finite. Tourism is one of the strongest drivers of the global economy today, while constantly needing to assess its ecological and social impacts. Sustainability is no longer an optional extra or a noble aspiration; it is the key to the industry's survival.
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4 Mins
Can we still talk about sustainability after EmpCo? Yes – accurately and verifiably 2026 September 26 "So, should we rather not mention what we’re doing for the environment?" Recently, we’ve heard similar questions from several tourism providers. Many are worried that the new EU regulations make sustainability communication too risky.
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1 Mins
What do you think of Miskolc? Share your opinion! 2026 September 22 The tourism stakeholders of Lillafüred and Miskolc are working to offer high-quality, year-round experiences. Our national survey examines how people perceive Lillafüred and Miskolc, the city of the Bükk mountains, which experiences are well-known, and what would encourage a visit. Your personal opinion is important to us; there are no right or wrong answers. Please support our research and win! Participants will have the chance to win a voucher for two people – with separate draws for residents of Miskolc and non-residents. Winners can use the voucher for a Forest Gastro Express programme or a themed city tour.
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6 Mins
Hévíz and Sárvár are the first in Hungary to receive the Green Destinations international sustainable tourism certification 2026 September 22 Following preparation under the CROSSDEST project, the two destinations received international certification. Out of the more than 80 criteria to be met, the I-DEST platform and its e-learning module supported nearly 30 of them. The achievement not only provides international recognition but also outlines specific development directions for Hévíz and Sárvár.
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4 Mins
Budapest in Autumn: How to Enjoy Hungary’s Capital Smartly and Without Crowds 2026 September 12 Imagine the Hungarian Parliament glowing in the golden hues of a sunset over the Danube, or strolling leisurely through the cobbled streets of the Castle District, free from the summer crowds. Budapest is often bustling in the sultry heat of July, but as the first cool days of October arrive, the city takes on a completely new, elegant, and distinctly liveable character. At i-dest.com, sustainable tourism isn’t about sacrifice. You don’t have to skip iconic sights to be a responsible traveller. The goal is simply to experience the city at its own, more thoughtful pace, avoiding overpriced traps and respecting local life.
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4 Mins
Rome in Autumn: How to Visit the Eternal City Smartly and Responsibly 2026 September 12 Let’s be honest: we’ve all seen photos of the Trevi Fountain or the Colosseum where, instead of ancient stones, it’s mostly other tourists’ hats and selfie sticks that catch your eye. If you’ve ever tried to navigate the Roman crowds in July, trudging along 38-degree asphalt, you’ll know that bucket list trips can sometimes feel more like survival missions than the relaxing holidays of your dreams.
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4 Mins
When Hosts Set Rules: Why Are Tourism Ethical Codes Spreading? 2026 September 05 The dynamic growth of global tourism and the rise of mass tourism are forcing more and more iconic destinations to rethink the conditions for welcoming visitors. Traditional marketing messages are increasingly being replaced by ethical codes, declarations, and commitments aimed at protecting fragile ecosystems, the tranquillity of local communities, and cultural heritage. These documents function not as restrictions but as a social contract between hosts and travellers, clarifying basic expectations and the framework for respectful presence.
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3 Mins
The I-DEST received international recognition at the Skål International sustainability competition 2026 August 26 We've reached another significant milestone: one of the most prestigious global organisations in the tourism sector, Skål International, founded in 1934, has awarded the I-DEST initiative with a certificate of recognition as part of the 2026 Skål International Sustainable Tourism Awards.
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Accommodations
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Berzi Estate - M3 Apartment Located in Mád, one of the most iconic villages of the Tokaj wine region, Berzi Estate M3 combines modern comfort with the traditional atmosphere of the wine region. The accommodation was designed with families and groups of friends in mind, offering spacious areas and high-quality services for those seeking relaxation. Magyarország, 3909 Mád, Mikszáth Kálmán utca 3
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Berzi Estate - Nana's apartman Nana Apartment is located in the picturesque village of Mád, in the heart of the Tokaj-Hegyalja wine region. Hungary, 3909 Mád, Rákóczi utca 14
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Palace Hotel Lillafüred "I sit on a glittering cliff" – writes Attila József in his famous Ode, inspired by the Palace Hotel in Lillafüred. Hungary, 3517 Miskolc, Lillafüred, Erzsébet sétány 1
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Keresztúri Guesthouse Ideal for both longer and shorter stays for families, small business groups, friend groups. The guesthouse can be reached through a calm, quiet inner garden, and it is guaranteed to be safe, child friendly, and accessible. Hungary, 3916 Bodrogkeresztúr, Kossuth utca 85
Attractions that care about tomorrow
AllHow Do We Measure Sustainability?
At i-dest.com, we evaluate sustainable tourism using a transparent methodology aligned with international principles. Our assessment framework is based on the criteria of the Global Sustainable Tourism Council (GSTC), which examine environmental, social, economic, and governance aspects, fully aligned with the UN Sustainable Development Goals (SDGs). Alongside quantitative and visual metrics, we provide clear text explanations for every destination, attraction, and service provider, detailing specific local sustainability actions—from nature conservation to responsible operations—while offering practical guidance to help visitors make conscious, eco-friendly travel choices.
To ensure credibility, we strictly verify sustainability claims: our platforms highlight partners whose operations we know firsthand, supporting data reliability through editorial mystery shopping and periodic audits. The presence of editorial verification is clearly indicated in every case, whereas the respective service provider or destination remains responsible for unverified data. For inspiration, we also feature independent best practices from non-partner locations; these are transparently marked as "Editorial Content," and we do not publish unverified quantitative data for them.
Tourism for all
We believe that tourism is for everyone, which is why we actively support destinations and service providers committed to ensuring equal access.
Whether it's about physical accessibility or accommodating special needs, our platform offers opportunities that provide genuinely inclusive experiences. With these considerations in mind, we developed our own evaluation system based on international accessibility standards. The aim is to help people with disabilities find travel experiences tailored to their needs. Our system ensures that these experiences are not only accessible but also safe and comfortable, promoting equal access to the world of tourism for all travelers.
Routes
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Conquer the volcanic peak of Szandavár! 57m Ready for a true time-travel adventure in the heart of the Cserhát? The castle ruins perched on a double volcanic cone towering above Szandaváralja not only offer an unparalleled 360-degree panorama but also make for a perfect destination for an unforgettable family hike.
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Mád–Rátka–Tállya cycling loop: vineyards, forest trails and quarries 6h 17m Mád-Rátka-Tállya MTB cycling tour: steep forest paths, the panoramic view from Sauska Winery, and the Tállya quarry await on this sporty vineyard loop.
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