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I-DEST Global Sustainability Challenges

Do you also feel that in today’s fast-paced world, traditional tourism is becoming outdated? We believe that a trip, a holiday, or a casual city tour can not only create unforgettable memories but also be a superpower to make the world a better place.

The I-DEST Global Sustainability Challenges is a revolutionary, gamified travel experience that transforms sustainability from dry rules into exciting adventures.

The game is super simple: Every good decision earns you a new trophy!

We don’t expect perfection from you. The goal is to make a few small, conscious decisions during your travels that support local communities and protect nature. Arriving by train? Refilling your water bottle? Dining at a local producer’s restaurant? In the I-DEST system, these green steps now become visible, valued, and collectible!

How does green badge collection work?

You can complete I-DEST challenges at dedicated accommodations, restaurants, and activity locations that have joined our network and genuinely offer green alternatives.

Completion is 100% fraud-proof and authentic, as you can only activate the challenge on-site by using a QR code scan when utilising a sustainable service.

  • Does the restaurant cook with local ingredients? Boom, you’ve just earned the Local Bites challenge!

  • Skipping daily towel changes at the hotel? Congratulations, you’ve unlocked the Water Saver badge!

Why will you love it as a traveller?

This isn’t about sacrifices but about a higher-level, more fulfilling travel experience. With I-DEST, you can:

Confidently choose accommodations and restaurants that genuinely care for the planet.

Directly support local artisans, small producers, and family businesses.

Reduce your travel’s ecological footprint in an enjoyable way.

Build an exclusive digital badge collection that you can be proud of.

Discover the 10 green realms!

1. 💧 Water and Cleanliness – Protect the liquid treasure!
  • Bottle Hero: Say no to single-use plastic! Refill your bottle at designated points.

  • Water Saver: Skip daily linen or towel washing at your accommodation – save energy and water!

  • Rain Drop Guardian: Visit partners who sustainably collect rainwater for irrigation and cleaning.

  • Clean Waters Wanderer: Use water-friendly, biodegradable cosmetics and sunscreens to protect aquatic ecosystems.

2. ⚡ Energy and Climate – Switch to greener modes!
  • Sun Follower: Stay or enjoy places that use certified renewable energy (solar panels, heat pumps).

  • Switch Off: Be an ambassador for energy conservation by reducing unnecessary electricity use in your room!

  • Climate-Friendly Sleeper: Use air conditioning responsibly, following the provider’s tips.

  • Green Power Traveller: Arrive in an electric vehicle and charge it with green energy at on-site charging points.

3. 🗑️ Waste Reduction – Aim for Zero Waste!
  • Plastic-Free Guest: Choose our partners who have completely eliminated single-use plastics from their offerings.

  • Recycling Expert: Show that waste is not trash but a resource: use recycling bins consciously.

  • Compost-Friendly: Take advantage of on-site composting options to reduce organic waste.

  • Zero-Waste Breakfast Enthusiast: Start your day with unpackaged, local, seasonal treats without disposable items.

4. 🍽️ Food and Food Waste – Savour conscious flavours!
  • Plate Conscious: At buffets, only take what you can eat. Small decisions, zero food waste!

  • Leftover Saver: Don’t let delicious bites go to waste! If there’s any left, ask to take it away.

  • Local Bites: Taste the true flavours of the region: choose dishes made from local or nearby ingredients.

  • Season Follower: Appreciate nature’s rhythm by choosing fresh, seasonal ingredients.

  • Plant-Based Plate: Try a premium vegan or plant-based dish that’s not a compromise but a culinary delight.

  • Tap Water Advocate: Opt for fresh tap water or locally filtered water instead of bottled water.

5. 🥾 Transport and Mobility – Travel greener routes!
  • Rail Rider: Choose the charming and low-emission train travel to reach your destination.

  • Cycling Explorer: Hop on a bike! Explore the area on two wheels using bike-friendly services.

  • Walking Adventurer: Embrace slow travel, discover hidden trails on foot!

  • Public Transport Passenger: Use buses, trams, or other public transport for local transfers instead of a car.

  • E-Traveller: Use e-bikes, e-scooters, or electric cars for sustainable and convenient mobility.

6. 🦊 Nature and Biodiversity – Be an ally of the wild!
  • Leave No Trace: Follow the “Leave no trace” principle: stay on trails and take everything back with you that you brought into nature.

  • Bird-Friendly: Choose locations that support local birdlife with feeders and nesting boxes.

  • Pollinator’s Friend: Support accommodations with bee meadows and wildflower gardens that are pollinator-friendly.

  • Native Tree Guardian: Join tree planting, reforestation, or plant adoption programmes.

  • Ethical Observer: Observe wildlife moments with the golden rules: distance, silence, and zero disturbance.

7. 🤝 Equality and Diversity – Tourism for everyone!
  • Accessible Traveller: Choose inclusive places with accessible spaces and trained staff ready to welcome all guests.

  • Bridge of Generations: Participate in programmes that bring grandparents, parents, and children closer together.

  • Inclusive Guest: Support providers committed to social diversity and responsible employment practices.

  • Family-Friendly Explorer: Look for bases equipped with child-friendly facilities, safe spaces, and family-oriented programmes.

8. ❤️ Helping Others and Community Responsibility – Giving feels good!
  • Donor: Drop off unwanted clothes, books, or toys at local charity points run by service providers.

  • Volunteer Wanderer: Dedicate some of your travel time to a local environmental or social volunteer action.

  • Surplus Sharer: Choose hosts who donate good-quality leftover food to those in need instead of throwing it away.

  • Local Heart: Support social enterprises that allocate part of their profits directly to local community goals.

9. 🎨 Local Economy and Culture – Immerse yourself in traditions!
  • Local Shopper: Buy directly from producer shelves or markets so your money enriches the local community.

  • Craft Explorer: Join craft workshops, learn traditional techniques, and create your own souvenir.

  • Story Seeker: Opt for storytelling tours led by local guides instead of dry fact-listing attractions.

  • Language Friend: Learn a few kind phrases in the local language – respect is the greatest gift.

  • Tradition Keeper’s Table: Taste authentic, regional dishes made from grandma’s original recipes.

10. 🐴 Animal Welfare – Protection and respect!
  • Animal-Friendly Guest: Travel with your pet or choose places that highly respect the needs of domestic and wild animals.

  • Conscious Rider: Choose responsible stables where the well-being, rest time, and ethical treatment of horses are top priorities.

  • Shelter Supporter: Help by visiting, volunteering, or donating to local animal shelters partnered with service providers.

Ready for your first challenge? Join now!

This isn’t a competition but a shared, global progress. Every badge you earn tells a story of how your travels made the world a better place. Every QR code scan sends a message to providers that conscious travellers are indeed seeking green solutions!

How can you start?

  • Log in to the I-DEST platform.

  • Plan your trip: search the map for our partners offering challenges.

  • On-site, scan the QR code, complete the task, and collect your badge!

Join, play, explore – and change the world while you travel!

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