About Us

Sunday, 26 April 2026 11:10

I-DEST is an initiative by two passionate tourism experts specialising in sustainable tourism, created to support destinations, tourism providers, and visitors on the path towards more sustainable tourism. For us, I-DEST is not primarily a technological product but a professional commitment: the continuation of years of work where sustainable tourism, attraction development, destination management, local communities, and digital solutions come together.

Az Innotime Hungary Kft ügyvezetői, az I-DEST szakmai fejlesztői, Kedves Csaba és Nagy Júlia

The managing directors of Innotime Hungary Ltd, the professional developers of I-DEST, Csaba Kedves and Júlia Nagy

Who are we?

Behind I-DEST stands the Hungary-registered Innotime Hungary Ltd., a company committed to sustainable operations and dedicated for years to ensuring that sustainable tourism is not just an abstract goal but a practical, measurable, and improvable system for destinations, tourism providers, and local communities in the Carpathian Basin. Our work is grounded in international sustainability standards, particularly the GSTC approach: we believe tourism can truly create value when it serves the interests of local communities, visitors, businesses, and natural-cultural heritage simultaneously.

I-DEST is the digital extension of this mindset. It is a platform offering knowledge, measurement tools, professional support, and practical resources for those who want to not only communicate about sustainable tourism but also implement it. Our goal is to help destinations and providers understand, plan, and develop their own sustainability journeys — whether it’s about raising awareness, self-assessment, learning, preparing for certification, or taking specific development steps — not just in the Carpathian Basin but globally, while also providing guidance to visitors and tourists for planning more conscious holidays or trips.

Sustainability in practice

The company is headquartered in Bükkszék, in a forested environment, reflecting the ethos that defines both its operations and professional work.

At the heart of Innotime’s work is the practical implementation of sustainable tourism. This encompasses consultancy, research, education, destination consultation, digital tool development, and awareness-raising. The company’s mission is to make the principles, tools, and knowledge of sustainable tourism accessible to as many businesses, destinations, and communities as possible.

In its own operations, Innotime strives to consistently embody the practices it professionally advocates: green mobility, flexible and digital working, paperless operations, prioritising local products, knowledge sharing, community involvement, and partnership collaborations. The detailed sustainability statement and the 2025 sustainability report are independently available on the website; here, we simply wish to emphasise that I-DEST is not a standalone project but a natural continuation of this corporate ethos.

Professional foundations

The professional approach of I-DEST is shaped by international sustainable tourism principles, particularly ESG and GSTC-based methodologies. However, it is equally important to us that these principles are understandable and applicable in practice.

This is why I-DEST not only provides information but also helps to organise, measure, and develop it. Through the platform, sustainability is not presented as an abstract goal but as concrete questions, answers, development directions, and decision-making scenarios.

The driving forces behind I-DEST

The founder of I-DEST is Csaba Kedves, a cultural tourism expert and founder-owner of Innotime Hungary Ltd. Over his career, he has been involved in the development and implementation of tourism development programmes in Tokaj and Miskolc, gaining direct experience in cultural tourism and attraction development. He founded Innotime Hungary Ltd in 2018, building on more than two decades of project planning, project management, and attraction development experience. At I-DEST, he primarily represents the founder’s perspective and strategic leadership: a practical destination development mindset that sees the platform not as a standalone digital product but as a professional tool supporting sustainable tourism development.

The editor-in-chief of I-DEST is Júlia Nagy, an internationally recognised expert in sustainable tourism and destination management. Her professional career is also closely linked to Tokaj and Miskolc, where she worked on destination management development, tourism product development, and destination marketing. Subsequently, she served as the head of the Communications and Ecotourism Department of the Bükk National Park Directorate, coordinating the ecotourism offerings, nature conservation awareness-raising, and visitor management across three counties. Upon joining Innotime, she brought this destination, ecotourism, and sustainability expertise into the professional content of I-DEST; as editor-in-chief, her role is to ensure that the platform is professionally credible, accessible, and applicable in everyday tourism practices.

The editorial and user support work is assisted by Lilla Kedves, a sustainable tourism coach and Good Travel Seal auditor, who supports communication with entrepreneurs and the production of multilingual content.

Support

The most brilliant professional ideas and complex tourism methodologies only truly come to life when supported by an IT system that operates invisibly yet flawlessly serves users. Péter Wolf, the IT developer of I-DEST, bridges the gap between professional visions and the world of digitalisation: he has a unique ability to deeply understand the functions envisioned by our team and translate them into high-quality, stable, and seamless code. Thanks to his work, I-DEST is not only a theoretical concept but also a reliable, modern, and engaging platform that supports sustainable travel in practice, through the screen.

What do we aim to achieve?

We aim to make the path to sustainable tourism clearer, more measurable, and more accessible. We are building a system that simultaneously supports the strategic development of destinations, the daily decisions of providers, and the more conscious travel planning of visitors.

For us, I-DEST is proof that sustainable tourism is not a separate field but a shared responsibility: of places, providers, travellers — and those who support this transition with professional tools.