

7 tips for choosing sustainable destinations
Sunday, 29 June 2025 07:12Travel today is no longer just about collecting experiences – it's about taking responsibility too. Tourism has a significant impact on the environment, local communities, and cultural heritage. But why should we choose sustainable destinations? Here are 7 compelling reasons that benefit not only the planet but also the traveller.
1. Genuine experiences with locals
Sustainable destinations don't offer the clichés of mass tourism but provide insight into the real lives of local communities. Local producers, artisans, and storytelling hosts – these people are the soul of the journey.
TIP: The I-DEST system also prioritises community-level sustainability, building on the knowledge and resources of locals.

2. Protects the environment
The goal of sustainable destinations is not just to minimise harm – but to improve the state of ecosystems. By choosing such a place, you support nature's regeneration.
TIP: For example, the I-DEST platform uses real data to measure and improve energy and water usage, waste management, and the protection of natural areas.

3. Higher quality services
Sustainability doesn't mean compromise. In many cases, these destinations offer higher quality, authentic, and personalised services.
TIP: Service providers participating in the I-DEST system monitor their own progress, ensuring continuous improvement and guest satisfaction.

4. Travel aligned with your values
What does sustainability mean to you? Climate protection? Social equality? Food security? Sustainable destinations allow you to plan your trip in line with the UN's Sustainable Development Goals (SDGs).
TIP: Travel according to your values – and find places that share your mindset.

5. Support the local economy
By choosing a sustainable destination, you support providers who use local materials, employ local workers, and ensure that most of their revenue stays within the community. This creates a real economic multiplier effect – profits don't drain away but instead help build the future of rural areas.

6. Transparent and credible information
Sustainable destinations don't just claim to be green – they prove it. Genuine systems like I-DEST work with traceable indicators, audited certifications, maps, and visitor feedback.
TIP: Choose destinations internationally recognised for sustainability based on GSTC standards! As a conscious traveller, you can know exactly what you're supporting by checking if the destination's website mentions a sustainability certification.
7. You shape the future too
Where we travel, the accommodations we choose, and the programmes we participate in – these are all votes for the future of tourism. By choosing sustainable destinations, you support a world where tourism builds rather than destroys.
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