What does sustainable tourism really mean? – Facts, myths, and practical examples

Sunday, 29 June 2025 14:57

"Sustainable tourism" is a term that seems to pop up everywhere these days: in hotel advertisements, travel guides, blogs, and grant applications. But what does it really mean? And what are the common misconceptions about it? It's time to clear things up – preferably with a refillable bottle. 😉

Myths about sustainable tourism

“This is only for nature enthusiasts.”
Not true. Sustainability applies to all types of tourism – whether it’s city breaks, culinary or wellness tourism, pilgrimages, or business trips.

“Sustainable tourism is boring and inconvenient.”
Quite the opposite! Truly sustainable destinations offer richer experiences: local flavours, authentic activities, and meaningful connections.

“This is solely the locals’ responsibility.”
Sustainability is a shared responsibility: service providers, local governments, communities, and visitors all shape the future of tourism together.

What is sustainable tourism?

According to the Global Sustainable Tourism Council (GSTC), sustainable tourism is a form of travel that:

minimises negative impacts on the environment, culture, and society,
contributes to the well-being of local communities,
preserves resources and values for future generations.

It’s not a campaign or a label – it’s a mindset and a long-term way of operating.

4 pillars to focus on

1. Environmental responsibility – energy and water conservation, waste reduction, climate-conscious transport

2. Social equality – involving local communities, promoting equal opportunities, creating jobs

3. Cultural authenticity – respecting traditions, language, and built heritage

4. Economic sustainability – keeping revenue local, ensuring tourism doesn’t distort local markets

What can you do as a traveller?

Book with genuinely sustainable providers (e.g., I-DEST partners)
Support local businesses
Travel slower, more mindfully, and consume less
Don’t just look, understand: seek experiential learning!

Sustainability ≠ sacrifice

Travelling sustainably doesn’t mean "less" – it means more value – with respect for nature, people, and cultures.

If you want to keep visiting the world’s beautiful places in the future – help preserve them.