I-DEST E-learning platform - your companion with your morning coffee
Sustainability isn’t a trend – it’s competitiveness. Learn how to do it right.
Sustainable tourism is no longer just a “nice idea”: more and more guests, partners, and certifiers expect transparent, responsible operations. The good news: you don’t have to change everything at once. The I-DEST.com E-learning platform helps you build a more sustainable operation step by step, in a clear and practical way – in multiple languages, tailored to the logic of daily operations.
Sustainable tourism lessons with your morning coffee? YES!
We’ve designed the materials to avoid overwhelming you with long, heavy content. Instead, they provide short, easy-to-follow examples, quick quizzes, and practical tips you can implement immediately. Each topic takes just as long as a coffee break – but offers insights and planning tools that stay with you all day.
The content is available in multiple languages and clearly guides you through the key areas of sustainable operations: the Global Sustainable Tourism Council (GSTC) standards, the logic behind various certifications, and practical issues like water conservation, reducing air and light pollution, or strengthening social, environmental, cultural, and economic sustainability. Our goal isn’t just to provide “good tips” but to promote a systematic approach: to help you see how everything connects, so small steps come together into a stable, credible operation.
We don’t just give tips; we provide a systematic perspective: how sustainability can integrate into your operations in a way that improves guest experience, reduces risks, and makes your business more resilient. The content is designed to answer the question “What should I do tomorrow?” while also showing you the bigger picture.
What can you learn about?
The platform presents the basics and practical solutions of sustainable tourism in an accessible way. You’ll find materials on the expectations of the Global Sustainable Tourism Council, what different certifications mean in practice, and what specific steps a service provider can take to improve – for example:
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Reducing water usage (monitoring, simple interventions, guest communication)
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Minimising air and light pollution (technical and operational solutions)
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Reducing environmental impact (energy, waste, procurement, biodiversity)
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Social sustainability (inclusion, accessibility, staff wellbeing)
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Protecting cultural and local values (authenticity, local partnerships, “culture as more than just decoration”)
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Economic sustainability (local suppliers, value chains, long-term viability)
What format is the knowledge delivered in?
Short, easy-to-digest materials with good examples and practical tips – so you don’t need to do “research” to get started. Our goal is for sustainability not to be a one-off project but to become part of your operations, providing a solid foundation for certifications, audits, or supplier expectations in the future.
Who is it for?
If you’re a tourism service provider looking to improve but have limited time and need quick, practical guidance; if you work in multiple languages or serve a multi-market guest base; or if you want your sustainability efforts to be credible and communicable, then this platform is for you.
Get started now: explore the materials, choose a topic, and build a more sustainable operation with measurable, practical steps.
The platform is being developed as part of the Slovenian-Hungarian CROSSDEST INTERREG project.
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Help shape the new Balaton tourist card, take part in our research! 2026 January 15
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Your opinion matters! 2026 January 15
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Bács-Kiskun County as seen by local tourism stakeholders 2026 January 15
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I-DEST Sustainable Destination Award - Data-driven recognition for towns and regions based on GSTC standards 2026 January 15 On 15 January 2026, the I-DEST sustainable tourism portal celebrated its first anniversary.
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I-DEST: the new level of tourism management I-DEST is an innovative management system that not only provides experiences and information for guests and visitors but also offers technological innovations and professional support for tourism industry stakeholders.
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I-DEST for accomodations and hospitality business For accommodations and hospitality businesses in the tourism sector, the I-DEST platform offers a comprehensive solution that supports daily operations, long-term strategic growth, and increased customer satisfaction. This innovative system not only adapts to current market trends but also enables service providers to leverage them to their advantage.
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I-DEST: Your partner in sustainable travel Welcome to the world of I-DEST! We created this system to help you make sustainable and mindful travel decisions. In today’s world, it’s increasingly important that our journeys are not just about us but also about the impact we have on the environment and local communities. With the I-DEST system, you can enjoy enriching travel experiences while ensuring that your trips support local economies, respect nature, and are inclusive for everyone.
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Sustainable Tourism Made Simple – How We Measure It, What It Means, and How You Can Contribute The aim of i-dest.com is to show how tourism can become more environmentally conscious, responsible, and sustainable. On our website, you can discover destinations and tourism services that place a strong emphasis on sustainability. We help you easily understand which locations and service providers support sustainable development, and how they contribute to environmental protection and the well-being of local communities. i-dest.com places special focus on sustainable tourism by providing detailed insights into the sustainability performance of destinations and tourism services.
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I-DEST for families The goal of I-DEST is to support family-friendly tourism services and assist visitors in selecting the experiences that best suit their needs. To achieve this, we have developed an internal quality assurance system that awards a family-friendly badge to providers who meet the specified requirements.
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I-DEST for sustainable events The I-DEST provides significant support in ensuring that the entire event preparation process is measurable and trackable from a sustainability perspective. With its innovative features, the system enables event organizers to gain a clear understanding of the sustainability index, including the environmental footprint of suppliers, venues, and guests.
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Geoparks, National Parks, Nature Reserves - and the I-DEST The I-DEST offers unique solutions for geoparks, national parks, and nature reserves to simultaneously preserve natural values and enhance visitor experiences. The system supports the achievement of conservation goals by continuously monitoring visitor numbers, behavior, and their impact on the environment. Additionally, it aids in the development of sustainable tourism programs that protect natural assets while offering attractive experiences.
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Thematic and regional tourism networks Our platform aims to foster collaboration, support sustainable development, and enhance tourism offerings. Whether it involves thematic interest groups, regional tourism organizations, or any other network, I-DEST provides tools and solutions to effectively support the achievement of their goals.
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I-DEST: The New Era of Sustainable Destination Management The I-DEST platform supports your destination in creating a sustainable future. Destination Management Organizations play a crucial role in preserving and promoting the unique appeal of a location while ensuring its long-term sustainability. I-DEST offers a comprehensive solution that simultaneously supports local communities, visitors, and the overall development of the destination.
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How does I-DEST support obtaining international sustainability certification? The I-DEST platform provides tourism destinations with a practical, measurable, and modular toolkit based on the international criteria set by the Global Sustainable Tourism Council (GSTC) and aligned with the United Nations Sustainable Development Goals (SDGs).
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GENERAL TERMS AND CONDITIONS for Destinations and service providers
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What does accessibility mean on the I-DEST platform? During the development of I-DEST, we created a unique accessibility evaluation system that integrates international certification standards while introducing stricter requirements in certain areas. This ensures that people with disabilities can identify and access services tailored to their needs. The system aims to provide an accurate and transparent framework for assessing accessibility, considering the real needs of individuals with different types of disabilities. The foundation of this evaluation system was built through close collaboration with advocacy organizations representing people with disabilities. This cooperation ensured that the filters and badges indicating accessibility on our platform are both practical and effective in real-world scenarios. Special attention was given to the needs of individuals with various disabilities, including those with mobility impairments, visual and hearing impairments, and cognitive challenges, during the development of the standards.
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The multi-platform I-DEST for heritage tourism showcases The I-DEST program provides solution proposals not only for destinations and regional tourism collaborations in the fields of information and entertainment, auditing and planning, as well as monitoring, but also specifically for heritage tourism sites.
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I-DEST for travel agencies The I-DEST program supporting sustainable tourism helps travel agencies make their operations more sustainable while expanding their customer base and enhancing market competitiveness. I-DEST provides opportunities for agencies to align with global sustainability standards, such as the United Nations Sustainable Development Goals and the Green Destinations Standard, which are increasingly important to eco-conscious travelers. Additionally, the program facilitates the inclusion of local communities and businesses in travel offerings, strengthening the economy and culture of destinations.
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I-DEST for cultural routes Within the I-DEST everything needed to operate a well-functioning cultural route is available: - multiplatform and fully accessible interface - interactive map - route management - site management - virtual stamp collection - gamification - virtual tour guide (bound to individual POIs as well as bound to the route as a whole) - visitor management - real-time internal information system - visitor feedback - monitoring data, statistics
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CROSSDEST
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Imprint Responsible publisher: InnoTime Hungary Kft. Represented by: Csaba Kedves, CEO and Júlia Nagy, CEO Head office: 3335 Bükkszék, Petőfi u. 2. Mailing address: 3335 Bükkszék, Petőfi u. 2. Tax number: 26278902-2-10 Company registration number: 05-09-030674 Sales, marketing: info@innotime-hungary.com Web: www.innotime-hungary.com E-mail: info@innotime-hungary.com Telephone: +36 70 635 25 84 Registration authority: Heves County Court of Registration Chamber membership: BO-26278902 Editorial staff of www.i-dest.com: Mailing address: 3335 Bükkszék, Petőfi u. 2. Phone: +36 70 635 25 84
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Pet-friendly badge in I-DEST In the I-DEST system, we place special emphasis on pet-friendly services. For us, it is not enough for a venue to simply allow the entry of pets; we believe it is essential to ensure that our four-legged guests feel comfortable and safe. Pet-friendly services are categorized by service type, and our quality assurance program evaluates them based on a detailed set of criteria.
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Cyclist-Friendly Badge in the I-DEST System On the I-DEST platform, service providers who are committed to meeting the needs of cycling tourists can earn the Cyclist-Friendly Badge.
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Privacy Policy We place a strong emphasis on the protection of your personal data. This Privacy Statement outlines the information concerning the management of such data. Please note that you may voluntarily provide your consent for the processing of your personal data on the i-dest.com website.
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Contact
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Hungarian Association of Regional and Urban Developers
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