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• Tap Water Advocate Where tap water is drinkable, every glass filled from the tap means one less bottle of waste. Ask the provider if the tap water is safe to drink or if filtered water is available – and choose this instead of bottled water.
• Pedestrian Adventurer The slowest journey is the richest. Walk to the city centre, the market, or the nearby viewpoint – anything within half an hour to an hour is accessible on foot. Along the way, you'll notice details (small shops, gardens, people) that you'd never see from a car or bus window.
• Craft Explorer The knowledge of potters, blacksmiths, and weavers has been passed down through centuries – but it can only be preserved if there are those who care. Join a workshop and take home something crafted by your own hands.
• Cycling Explorer On two wheels, you can take in every scent, sound, and detail that a driver would miss. Hop on the provider's bike and explore the area at a pace that's slow enough for observation and fast enough for adventure.
• Story Finder The soul of a place lies in the stories of its people, not in the loudspeakers of tourist buses. Book a locally guided tour and listen as a place comes to life.
• Accessible Traveller Accessible services benefit everyone: parents with young children, the elderly, and those with temporary injuries too. By using them and providing feedback, you help create a more inclusive tourism experience for everyone.
• Local shopper Money spent at the market, with artisans, or on local produce stays within the community and circulates in the region. Take home the producer's story, not just their goods.
• Bottle Hero A single reusable bottle can replace 20-25 disposable ones in just a week. Refill it at the provider's drinking water tap or refill station as often as you get thirsty – by the end of a week-long holiday, the difference in the bin will be noticeable.
• Family-Friendly Explorer Child- and baby-friendly services indicate that a place caters to all stages of life. If you're travelling with children, choose these options and involve them in sustainability efforts too – a child earning a badge today by refilling a water bottle could become a conscious traveller tomorrow.